
hey! ho! let's grow! - discovery garden
woolworths discovery garden is where customers can discover the joy of growing their own food. there is a dedicated website to help customers along their growing journey. we've even integrated Google Home into the program to provide helpful tips and instructions to make it easier for customers to bring their Woolworths Discovery Garden to life. the campaign will sprout to life on tv, radio, press, digital, content, via influencers and on social, as well as out of home, including street furniture.




new market share record for the last 5 years / audience reach of 3.9m / PR earned 500+ stories equating to 40m+ readership

social engagement rate is 100% higher than the industry average / total social reach of 7.4 million across all brand and engagement posts

ad recall sits at 11.24% for in stream video which is a 100% increase on our in feed content / 83% view through rate on all in-stream video

