Switch for the value, stay for the trees.
felix mobile plant one tree for every month you’re on their mobile plan, which technically makes you a tree parent. To make sure our campaign took root in Aussie minds, we decided to take that thought quite literally and create dozens of baby, animated trees.
This made for a bunch of fun, distinctive felix mobile content, which we could easily branch out across different platforms. The range of characters and scenarios meant there was no limit to how far we could take the adventures of ‘Luke-alyptus’ and his leafy siblings.