cool ridge is back again as a major sponsor of movember. for the second year running they’ll be championing the gentlemanly mo by donating* 5c from each sale of cool ridge spring water to the cause - up to a maximum of $100,000. aussie men will be encouraged to ‘be the mo’ - expressing themselves through the piece of facial finery that will take over their upper lip. cool ridge challenges aussies to grow into one of the following iconic mo’s; the groucho, the don juan, the burgundy, the magnum, the earp or the gable. the campaign ran across a3 posters, 600ml bottles, a microsite and a selection of 12 other pos elements