We f**king love money… because of the good it can do
In a sea of super funds, we wanted to make sure this campaign - and its message - stood out. To do that, we introduced the world to four larger than life characters, each with an unapologetic love for money, but for surprisingly ethical reasons.
This made for a distinctive, fun TV ad, and some striking OOH executions which we think will appeal to the growing number of Australians who want to invest their money - and super - ethically.
This edgy, attitude-packed campaign worked to educate Australians that it's OK to love money, when it's invested ethically. We wanted to let people know that every Australian has the opportunity to build a healthy nest egg and contribute to a healthy planet too. All it takes is a little heart.